What is Revenue?: A Guide for Your Business (2023)

If you don't track revenue growth, you won't be able to fully see what's working and what's not working in your business. Because of this, it's important to understand the revenue streams and revenue generation of your technology organization.

Startups easily make the mistake of lumping all incoming funds under one roof. This results in an income statement with no indication of where the money came from, and is a surefire way to hamper your ability to scale.

Tech companies often have diverse revenue streams and many moving parts, and everything needs to be organized. You must break down, label, and report incoming money based on the products or services that generated your incoming capital and profits. This gives you financial reports that show a clear picture of your gross income for each income stream.

So what are sales? This article explains the definition, the tracking formula, and how it differs from other monetary details.

First, let's discuss the precise definition of income.

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What is income: a definition

Income, also known as income or gross receipts, is the top line or figure of gross receipts. It is usually the focus of all financial reports. Simply put, it is the total amount of money a business makes. This applies to any type of business, both for-profit and non-profit organizations.

Is income an asset? Not quite. To determine your net worth, look at your company's income statement. You need to calculate sales (gross sales) minus deductions and expenses: the result is your net worth, also known as net sales or net income from a business.

If this number exceeds your debt, you have positive income.

There are several subcategories in the sales spectrum, such as: B. Accrued and accrued rents and unearned rents.

When a good or service has been sold but not yet paid for, this is known as deferred or earned income. Accrual accounting helps determine these numbers. We'll talk more about that later.

By contrast, unearned income is income from the sale of goods and services that have not yet been delivered by the business. Examples include advance payments as mortgage/rental income or down payments for a final payment.

Regardless of the type of revenue (which we'll discuss in more detail later), each business needs to generate specific revenue to justify its operating expenses.

Without detailed company reports, you don't have a clear idea of ​​what it takes to work efficiently and at all costs.

It may sound complicated, but calculating your billing is quite simple and an integral part of being normal.business operations.The next section discusses the sales formula and the best way to calculate your base sales.

(Video) A Step by Step Guide to Revenue Growth with Mark Roberge, Harvard Business School

Earning Examples

Revenue refers to revenue from the sale of goods (eg, an e-commerce store) or services (eg, software subscriptions).

There are thousands of income generating opportunities in the technology industry. Some of the most common examples are:

  • Sale of hardware (computers, components, modems, etc.)

  • software subscription services

  • Recurring maintenance or service fees

  • one-time maintenance fees

  • Product license fees

  • I sell old equipment that no longer uses

In the technology business, it is also possible to generate advertising revenue by collaborating with other companies or allowing them to advertise on any medium or platform. An example is the integration of software with products that complement yours.

To Calculate Sales: The Sales Formula

When calculating sales, you take the standard or average price of each good or service sold and multiply it by the total number of units sold to calculate sales. The sales formula is simple:

revenue = price x quantity

Let's say you have a piece of hardware or a USB drive that sells for $25 each and in a given month you sell 100 of them.

To find out how much money was made from the sale of these items, we need to multiply $25 x 100. This totals $2,500 in sales of our product line for the month.

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If you have many different categories or products, you could calculate the average price when determining your sales, but this can lead to an oversimplified view.

Seems too easy? Since this is just the gross amount of all incoming funds, it does not take expenses into account, simple as that!

Now that you know the formula, how do you break it down while doing business?

Revenue is generally tracked by fiscal quarter. These include government revenue reports and publicly traded companies that are overseen by the Securities and Exchange Commission.

Reporting earnings in quarterly increments makes it easy to assess a company's financial health and bottom line, while also measuring its overall financial performance throughout the year.

Since incoming money must be classified based on how it is generated, the next step in optimizing your revenue recognition strategy is to understand the different types of revenue.

What is Revenue?: A Guide for Your Business (1)

Sales vs. Net Income

Revenue and net income are part of a company's core business and are critical factors in measuring its success, but they are not identical.

Remember that revenue is just the gross amount your business generates from the sale of goods or services provided during a given period.

Suppose you own a restaurant. Your business sells $100 worth of groceries every day for a month. So your total monthly sales would be $3,000 ($100 x $30 = $3,000).

After calculating revenue, a company's net income is determined by subtracting total expenses (both fixed costs and one-time costs) from total revenue:

Net Income = Total Income - Total Expense

So, in the restaurant example, take total sales of $3,000 and subtract expenses, sales tax, etc. The resulting number is your net income for the month.

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Note: Income taxes are not included in the net income equation. Instead, they are included in the liability category of the income statement.

Income vs. Cash Flow

A company's revenue is different from its cash flow. While the former is about gross income/payouts, the latter is about how much money comes in and out of a company. You can find both on your company's income statement, along with gross income, operating income, operating expenses, and more.

Your cash flow is the total amount of cash on hand compared to cash on hand. It can be calculated using your Profit and Loss Account and your Profit and Loss Account.

If it's deferred revenue, you should know that all the money you expect from a subscription isn't included. Instead, it only shows what was removed and purchased during the billing period.

In business finance, it is imperative to have a clear picture of your cash flow and available cash. Because? It is not unlike cash flow related to personal finance. Cash flow tells you if there is enough money to pay bills like rent, payroll, and taxes.

Operating Income vs. Non-Operating Profit

Businesses rarely have only one form of income. All these different categories on your company's income statement can be confusing, but the accounting method you use will determine how you break down your earnings. Let's take a closer look.

operating income

operating incomeincludes money generated by goods or services sold directly to customers. These revenues result directly from your organization's core product or service.

Operating income does not include operating expenses attributable to the sale of goods and services. Remember that sales are raw numbers! This means that they are not operating costs and expenses like operating income is.

For a technology company, operating income can mean a number of things. This could be the computer items you make, your IT or cloud services, your data backup package, or anything else that goes directly from you to the consumer or business.

non-operating income

Non-operating revenue streams include any sales transactions that are different from your primary products or services, but still affect your sales statement. This additional income could consist of dividend income, interest income, royalties, property discounts, and other forms of capital.

A common form of non-operating income in the technology business is intellectual property licenses from software services. There are other types depending on the specific type of business you are running.

Recurring, one-time and deferred income

It's also important to understand what types of income from your business are one-time and recurring sources of income or aren't immediately recognized on your financial statements. Let's break it down.

recurring income

This is the most common form of direct income and refers to payments made on a regular basis. Regular subscriptions for firewall or software maintenance are typical examples of recurring revenue in the technology space. But you can't count sales that don't happen regularly as part of your recurring revenue; that's where unique income comes in.

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unique gains

Any single sale or retail sale is a one-time transaction. This is a one-time fee for a product or service that a customer pays upfront.

One-time earnings can be turned into recurring ones by including different subscriptions as upsells. Offering maintenance for hardware products is another great way to do it.

deferred income

This is when companies offer services before receiving payment.

For example, if someone signs an annual contract with a cloud storage provider like Dropbox, they can get 30 days free before the company charges membership fees. Legal services is another industry where deferred revenue is common.

This type of revenue resides in accounts receivable, where it is typically listed as incoming revenue during the period the customer pays.

This procedure is unusual in the sale of goods. It is generally reserved for offers based on services rather than goods sold.

What is Revenue?: A Guide for Your Business (2)

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Conclusion: Sales are important to your business

Understanding and calculating your company's profits will help you keep track of your company's finances and measure the success of your products or services. This allows youscale your business.

Be careful when estimating your earnings! Remember that to determine revenue growth, you must correctly calculate and categorize each type of income.

By listing the different forms of revenue (recurring, deferred, etc.), you can better understand which offers generate the highest ROI. Once you understand this, optimization becomes much easier.

With this knowledge, you have the opportunity to optimize your strongest winning strategies.

For more information on how to make the most of your sales and generate more of them,get to the teamin Scorpio.


What is revenue in your own words? ›

Revenue meaning is the total amount of money that is produced by selling the goods or services to the customers. Revenue is shown at the top of the income statement of a company.

What should I put for business revenue? ›

This includes any money brought in from sales or services, sales of stock or anything else that brings money into the business. Make sure to not subtract expenses or taxes from the annual revenue (there's no need to share profits or net revenue).

What is example of revenue? ›

Often the term income is used instead of revenues. Examples of revenue accounts include: Sales, Service Revenues, Fees Earned, Interest Revenue, Interest Income. Revenue accounts are credited when services are performed/billed and therefore will usually have credit balances.

Is revenue same as income? ›

When comparing revenue vs income you should know that “revenue” refers to the total amount of money a company generates before removing any expenses. “Income”, on the other hand, is equal to revenues minus the costs of doing business, such as depreciation, interest, taxes, and other expenses.

What is revenue vs profit? ›

Revenue describes income generated through business operations, while profit describes net income after deducting expenses from earnings. Revenue can take various forms, such as sales, income from fees, and income generated by property.

What does revenue mean for dummies? ›

Revenue is the money generated from normal business operations, calculated as the average sales price times the number of units sold. It is the top line (or gross income) figure from which costs are subtracted to determine net income. Revenue is also known as sales on the income statement.

What is revenue very short answer? ›

Revenue is the value of all sales of goods and services recognized by a company in a period. Revenue (also referred to as Sales or Income) forms the beginning of a company's income statement and is often considered the “Top Line” of a business.

What is revenue for an LLC? ›

Revenue of an LLC becomes taxable when it exceeds the business expenses and becomes profit. An LLC is not recognized by the Internal Revenue Service as a taxable entity, however, so its owners or members must choose how taxes should be assessed. Its profits "flow through" the LLC to the members.

How do you calculate total revenue? ›

How Do You Calculate Total Revenue?
  1. Total Revenue = Quantity Sold x Price of the Product.
  2. $100,000 (Total Revenue) = x (Quantity Sold) x $40 (Price)
  3. $100,000/$40 = 2,500.
Apr 29, 2022

What are the 3 sources of revenue? ›

State and local governments collect tax revenues from three primary sources: income, sales, and property taxes. Income and sales taxes make up the majority of combined state tax revenue, while property taxes are the largest source of tax revenue for local governments, including school districts.

What are the three types of revenue? ›

Dividend revenue. Interest revenue. Contra revenue (sales return and sales discount)

How do you generate revenue? ›

Strategies to increase sales revenue
  1. increasing your prices.
  2. finding new customers.
  3. selling more to existing customers.
  4. offering sale promotions to boost the volume of sales.
  5. developing new product or service lines.
  6. selling in new markets.

Is revenue a profit or loss? ›

Revenue is the total amount of income generated by the sale of goods or services related to the company's primary operations. Profit, which is typically called net profit or the bottom line, is the amount of income that remains after accounting for all expenses, debts, additional income streams, and operating costs.

Is revenue taxed or profit? ›

Revenues. Revenues is any income your business earns. In general, any revenue is taxable unless IRS rules specifically exclude it. Your gross revenue includes all income received from sales, after you subtract things like returns and discounts.

Does revenue mean money? ›

Revenue, also called income, is the amount of money brought into the company, typically by selling goods, products, or services. Sometimes, revenue is equated to profits, but that correlation is inaccurate.

Why is revenue important? ›

Why is revenue important? Revenue is what keeps your business alive. Beyond being a lifeline, revenue can give you key insights into your business. If you want to increase your business profits, you need to increase your revenue.

What percentage of revenue is profit? ›

You can easily determine a company's profit margin by subtracting the cost of goods sold (COGS) from its total revenue and dividing that figure by the total revenue. Multiply that figure by 100 to get a percentage.

Can profit be higher than revenue? ›

Yet, there are differences. While you can earn revenue without generating profit, it's not possible to generate profit without gaining enough revenue. Also, since revenue sits on the top line of a company's income statement, and profit is the bottom line, profit can never be higher than revenue.

What are two types of revenue? ›

Types of Revenues

Operating revenues describe the amount earned from the company's core business operations. Sales of goods or services are examples of operating revenues. Non-operating revenues refer to the money earned from a business's side activities. Examples include interest revenue and dividend revenue.

What is revenue vs sales? ›

Revenue is the entire income a company generates from its core operations before any expenses are subtracted from the calculation. Sales are the proceeds a company generates from selling goods or services to its customers.

What if my LLC has more expenses than revenue? ›

If your costs exceed your income, you have a deductible business loss. You deduct such a loss on Form 1040 against any other income you have, such as salary or investment income. If it exceeds your income, you have an NOL. If you've formed a one-owner LLC, you ordinarily treat an NOL the same way.

How much money should you keep in your LLC? ›

The common rule of thumb is to have a cash buffer of three to six months' worth of operating expenses.

What happens if my LLC doesn't make money? ›

If an LLC elects to be treated as a partnership for tax purposes, and the business did not generate any income during the taxable year, it is generally not necessary to file a tax return, unless there are business expenses to be treated as credits or deductions.

What is revenue in a start up? ›

Total revenue is the total amount of income your company generates from sales of goods and services, before expenses are subtracted. The terms total revenue and gross revenue are synonymous and often used interchangeably; some also refer to total revenue as total sales.

How do you calculate startup revenue? ›

ARPC = Total Revenue / Customer Count

Customer Count needs to match the breakdown of Total Revenue (i.e. Large Clients ARPC = Total Revenue from Large Clients/ Number of Large Clients, Product B ARPC = Total Revenue from Product B /number of Product B customers, etc.).

What are the 5 sources of revenue? ›

sources of revenue
  • Personal Income Tax (PIT) Pay-As-You-Earn (P-A-Y-E)Direct Assessment. ...
  • Withholding Tax (WHT) on Dividends. ...
  • Withholding Tax (WHT) on Director's/Management Fees. ...
  • Withholding Tax (WHT) on Interest. ...
  • Withholding Tax (WHT) on Rent. ...
  • Withholding Tax (WHT) on Consultancy and Technical Services for individual.

What are the three revenues? ›

State and local governments collect tax revenues from three primary sources: income, sales, and property taxes. Income and sales taxes make up the majority of combined state tax revenue, while property taxes are the largest source of tax revenue for local governments, including school districts.

What are the 3 largest sources of revenue? ›

Sources of Federal Revenue

Additional sources of tax revenue consist of excise tax, estate tax, and other taxes and fees. So far in FY 2023, individual income taxes have accounted for 52% of total revenue while Social Security and Medicare taxes made up another 34%.

How do you calculate revenue? ›

Revenue (sometimes referred to as sales revenue) is the amount of gross income produced through sales of products or services. A simple way to solve for revenue is by multiplying the number of sales and the sales price or average service price (Revenue = Sales x Average Price of Service or Sales Price).

What is the biggest revenue source? ›

The individual income tax is Georgia's top revenue source, generating between 40 and 45 percent of the state's total revenue.

What are the two types of revenue? ›

Revenue can be divided into operating revenue—sales from a company's core business—and non-operating revenue which is derived from secondary sources. As these non-operating revenue sources are often unpredictable or nonrecurring, they can be referred to as one-time events or gains.

What are 3 examples of possible revenue streams of businesses? ›

There are several ways to generate Revenue Streams:
  • Asset sale. The most widely understood Revenue Stream derives from selling ownership rights to a physical product. ...
  • Usage fee. ...
  • Subscription fees. ...
  • Lending/Renting/Leasing. ...
  • Licensing. ...
  • Brokerage fees. ...
  • Advertising.


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