Profit Margin Calculator and Formula (2023)

Calculate the profit margin of a good or service

Written byIFC team

Updated December 4, 2022

What is a markup percentage?

The markup percentage is a commonly used concept in cost accounting/management work and is equal to the difference between the selling price and thecost of a good, divided by the cost of that good. This guide describes the rating formula and also provides a downloadable rating calculator.

Markup percentages are especially useful in calculating how much to charge for the goods/services that a company provides to its customers. A markup percentage is a number used to determine the selling price of a product in relation to the actual cost of producing the product. The number expresses a percentage above the cost to calculate the sale price. Labels are common incost accounting, which focuses on reporting all relevant information to management to make internal decisions that are best aligned with the general strategic objectives of the company.

Profit Margin Calculator and Formula (1)

marked formula

The marketing formula is as follows:

% profit margin = (selling price – cost) / cost x 100

When the labeling formula is dependent,

Sale price = the final sale price

Cost = the cost of the good

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Download the free template

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markup calculator

Download the free Excel template now to improve your financial knowledge!

Profit Margin Calculator and Formula (2)

Instructions on how to use the markup calculator:

  1. Download the file
  2. Enter the sale price of the product.
  3. Enter the cost of purchasing the product
  4. See profit margin in $ and in %

Example of a markup percentage

XYZ Company is a company that manufactures small appliances. Your variable costs are $50 per device and your fixed costs are $1,000. If the company implements a markup rate of 30%, how much should each device sell for, assuming a total of 500 devices are sold during the year?

Variable costs per unit $50

Fixed cost per unit 2

Total costs per unit $52

Increase percentage: 30%

Sale Price: $67.6

Profit Margin Percentage x Gross Margin

For example, a 40% markup for a product that costs $100 to produce would sell for $140.gross marginBecause the profit margin uses the cost of production as the basis for determining the selling price, while the gross margin is simply the difference between total revenue and the cost of goods sold. Markup percentages vary widely among different industries, product lines, and businesses. For example, some products will have a 5% markup, while others will have a 90% markup.

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Brand Implications

Using markup percentages is a simple and common way for companies to determine unit sales prices and achieve profit targets. However, the simple implementation of a number ignores other factors relevant to sales performance. For example, companies may increase the markup percentage to maximize theirrevenue, which negates the idea of ​​price elasticity.

While it can be beneficial to businesses, it is highly unlikely that sales will stay the same if markup percentages are increased, especially given today's competitive market.

A different way for companies to maximize their profits rather than changing profit margin percentages is to consider investments in machinery orPAIIncrease your fixed costs and decrease your variable costs if your unit variable costs are too high. This would be effective if sales only reached a certain level.

In general, markup percentages are just one way to determine selling price among many pricing strategies that use production costs as a basis.

additional resources

Thanks for reading the CFI Guide to the Profit Margin Calculator. To continue learning and building your knowledge base, please explore the additional relevant resources below:


How do I calculate profit margin? ›

Net Profit Margin = (Net Profit / Revenue) x 100

In this formula: Net profit is the same as net income: the amount left over after all costs are accounted for. Revenue is how much money was generated by the company by selling products, goods, or services. Multiply by 100 to create a percentage.

How do I calculate a 30% profit margin? ›

Profit Margin

It can also be calculated as net income divided by revenue or net profit divided by sales. For instance, a 30% profit margin means there is $30 of net income for every $100 of revenue.

How do you calculate a 25% profit margin? ›

Gross margin as a percentage is the gross profit divided by the selling price. For example, if a product sells for $100 and its cost of goods sold is $75, the gross profit is $25 and the gross margin (gross profit as a percentage of the selling price) is 25% ($25/$100).

How do you calculate profit margin manually? ›

Profit margin is profit divided by revenue, times 100. There is a gross profit margin (bigger) and a net profit margin (smaller).

What is profit margin example? ›

Example of Profit Margin

The net profit for the year is $4.2 billion. 2 The profit margins for Starbucks would therefore be calculated as: Gross profit margin = ($20.32 billion ÷ $29.06 billion) × 100 = 69.92% Operating profit margin = ($4.87 billion ÷ $29.06 billion) × 100 = 16.76%

How do I calculate a 40% profit margin? ›

Calculating Margin On Product
  1. Selling Price = Cost / (1-GM%)
  2. 40% Margin. For example, if your product costs $100 and the required gross margin is 40%, then your Selling Price = $100/(1-0.4) = $100/0.6 = $166.6.
  3. Example 2. 35% Margin. ...
  4. Example 3: 30% Margin. ...
  5. Example 4: 25% Margin.

What is a 40% profit margin? ›

For example, a 40% profit margin means you have a net income of $0.40 for each dollar of sales. Tracking your profit margin can help you monitor your company's health and make better business decisions in the future.

What is a profit margin of 50%? ›

If you spend $1 to get $2, that's a 50 percent Profit Margin. If you're able to create a Product for $100 and sell it for $150, that's a Profit of $50 and a Profit Margin of 33 percent. If you're able to sell the same product for $300, that's a margin of 66 percent.

What is a good profit margin ratio? ›

You may be asking yourself, “what is a good profit margin?” A good margin will vary considerably by industry, but as a general rule of thumb, a 10% net profit margin is considered average, a 20% margin is considered high (or “good”), and a 5% margin is low.

How do I calculate a 40% margin? ›

Calculating Margin On Product
  1. Selling Price = Cost / (1-GM%)
  2. 40% Margin. For example, if your product costs $100 and the required gross margin is 40%, then your Selling Price = $100/(1-0.4) = $100/0.6 = $166.6.
  3. Example 2. 35% Margin. ...
  4. Example 3: 30% Margin. ...
  5. Example 4: 25% Margin.

What is profit margin for dummies? ›

The profit margin is a ratio of a company's profit (sales minus all expenses) divided by its revenue. The profit margin ratio compares profit to sales and tells you how well the company is handling its finances overall. It's always expressed as a percentage.


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